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Communication Wheel

Contacts

  • Joe Haizel (joe@stteresaofcalcutta.org)
    • website
  • Mary Jo Romportl (ext. 101, maryjo@stteresaofcalcutta.org)
    • calendar, bulletin board, CallingPost, and outdoor sign
  • Roberta Schaefer (ext. 106, roberta@stteresaofcalcutta.org)
    • bulletin & bulk email
  • Chris Slowinski (chris@stteresaofcalcutta.org)
    • coordinates all parish communication

Our current communication channels can be broken down into three general categories: online, paper, and audio-visual. The website is at the heart of how we communicate with people. It is where all of our content resides and it is the primary resource that we reference in the other media. If you have something to communicate it should have a presence on the website and then be transmitted through other appropriate channels. This is important for a variety of reasons. First, more and more people are online everyday and it is becoming an expectation that all information will be available online. Second, it promotes communication between groups at church. In the past, each group was fairly isolated. By connecting digitally, we can have a better sense of what other groups are doing and work on improving coordination and supporting each other in our ministries.

Online

Website:

This is the hub of our communication wheel. Every other form of the communication should relate back to what we put on the website. For the website: consider static content (information that stays the same for long periods of time) and updates (new information you want to get out to people.) For static content consider using a “page”. For updates, consider “posts”, “events”, and “sliders” on the homepage. Joe Haizel (joe@stteresaofcalcutta.org) can help you craft your message to make the best use of the medium.

Social media

Facebook

Useful to connect with online members. Also, it can be used to spread messages beyond our parishioners when items are shared or promoted through an advertising campaign. It is especially useful for short messages supported by links (to our website or other websites), images, or videos. People who “Like” the page don’t necessarily get all of our updates, so it should not be used for critical information. Spending $5 or $10 to boost a post can be a very powerful way to get your message out to a wide audience. Messages must be timed out every few days so that our “fans” don’t get exhausted by our posts. Chris (chris@stteresaofcalcutta.org) is the manager of the Facebook account.

Google+

This part of our online presence is most useful for improving how we turn up in Google search results. Few people connect in terms of social media through this service. This can be updated infrequently in terms of posts, but should be kept current in terms of Mass times and other contact information. Nick also manages this.

YouTube

While it takes more time to craft a video message, they have much more viral potential when shared online. (Our videos should be shared through our website, Facebook page, and Google+ page.)

Email

Bulk email

Currently, usually sent out on Friday. It can be useful for last minute items that need to reach a lot of people or to remind parishioners of upcoming events. Roberta is the manager (roberta@stteresaofcalcutta.org).

Targeted email

These are sent out mainly among committees or ad-hoc groups working on particular issues.

Paper

Bulletin

Formerly the hub of our communication wheel, and still an important way in which many people get their information. Messages should still be fairly short. Pictures and graphics are very helpful in attracting attention. Consideration must be given on when to run a message and how many weeks it will be presented. Contact Roberta.

Newsletter

The Voice is mailed  quarterly. Especially good for long-range projects and messages that are longer, more complex, or narrative in nature. Due to infrequency, planning is important. Chris Slowinski (chris@blteresaparish.org) is the contact person.

Bulletin boards

Good for things that are ongoing for a few weeks at a time. Requires thoughtful consideration of graphics, paper type, as well as planning to get copies up on all the boards and taking them down when the event is over. (The main bulletin boards are found in the four entrances to our churches and in the entrance to the parish center. Other bulletin boards are found throughout the parish center. The bulletin boards in the North Lake church are locked. Contact Mary Jo or Roberta for access.)

Flyers

In-pew flyers, flyers handed out by hospitality ministry, pamphlets on tables around the parish

Usually seen as a way to make sure that a complex message is received by people who attend Mass. Using these too frequently diminishes their effectiveness, so thought must be given as to whether other channels would work equally well.

Bulk mailings

Bulk mailings include The Voice newsletter, stewardship appeals, contribution statements for parishioners and other timely parish information.

Audio/Visual

In-church announcement

Pre-Mass announcement

We are currently working to minimize the number of announcements at Mass. These announcements should be kept extremely short and be related to a more detailed message in another channel (especially the bulletin and website). Nick Poss is the contact person.

Post-communion announcement

These are very rare announcements made by the priest before the end of Mass. Usually, these have to do with important and pressing issues that have an immediate effect (for example: inviting people to attend fellowship after Mass or stay for a talk about the worship space consensus process.)

CallingPost

We have decreased our reliance on this form of communication, but it is still used by some groups for important messages that are relevant only to their members. Most groups are already set up to use CallingPost, but Mary Jo manages the account.

Outdoor sign

The sign in front of the North Lake worship space is available for messages. It is especially useful for advertising unique events open to the entire community. Contact Mary Jo in the office.

Calendar

Our calendar is kept by Mary Jo in the office. We also have an online version that is based on it. Mary Jo continues to be the contact person for putting items in the calendar and changing dates. Putting events on the calendar is an important way to make sure other people know about them. It also helps to avoid scheduling conflicts and can improve the way groups within the parish coordinate their ministries to improve effectiveness.