- Joe Haizel (email@example.com)
- Mary Jo Romportl (ext. 101, firstname.lastname@example.org)
- calendar, CallingPost
- Roberta Schaefer (ext. 106, email@example.com)
- bulletin and email blast
- Chris Slowinski (ext. 102, firstname.lastname@example.org)
- coordinates all parish communication
This is the hub of our communication wheel. Every other form of the communication should relate back to what we put on the website. For the website: consider static content (information that stays the same for long periods of time) and updates (new information you want to get out to people.) For static content consider using a “page”. For updates, consider “posts,” “events,” and “sliders” on the homepage.
Useful to connect with online members. Also, it can be used to spread messages beyond our parishioners when items are shared or promoted through an advertising campaign. It is especially useful for short messages supported by links (to our website or other websites), images, or videos. People who “Like” the page don’t necessarily get all of our updates, so it should not be used for critical information. Spending $5 or $10 to boost a post can be a very powerful way to get your message out to a wide audience. Messages must be timed out every few days so that our “fans” don’t get exhausted by our posts. Chris manages the Facebook account.
This part of our online presence is most useful for improving how we turn up in Google search results. Few people connect in terms of social media through this service. This can be updated infrequently in terms of posts, but should be kept current in terms of Mass times and other contact information. Nick also manages this.
While it takes more time to craft a video message, they have much more viral potential when shared online. (Our videos should be shared through our website, Facebook page, and Google+ page.)
Sent out on Thursday. It can be useful for items that need to reach a lot of people or to remind parishioners of upcoming events. Roberta is the manager.
Formerly the hub of our communication wheel, and still an important way in which many people get their information. Messages should still be fairly short. Pictures and graphics helpful in attracting attention. Consideration must be given on when to run a message and how many weeks it will be presented. Contact Roberta.
The Voice is mailed two times a year (supporting Advent and Lent). Especially good for long-range projects and updates. Due to infrequency, planning is important. Chris is the contact person.
Good for things that are ongoing for a few weeks at a time or for important parish opportunities. Display is limited to parish and other Catholic church events/information. Chris manages the bulletin boards at the churches and at the Parish Center.
In-pew flyers, flyers handed out by hospitality ministry, pamphlets on tables around the parish
Usually seen as a way to make sure that a complex message is received by people who attend Mass. Using these too frequently diminishes their effectiveness, so thought must be given as to whether other channels would work equally well.
Bulk mailings include The Voice newsletter, stewardship appeals, contribution statements for parishioners and other timely parish information.
Announcements should be kept extremely short and be related to a more detailed message in another channel (especially the bulletin and website). The celebrating Priest reads these announcements. Kay Moen is the contact person.
We have decreased our reliance on this form of communication, but it is still used by some groups for important messages that are relevant only to their members. Most groups are already set up to use CallingPost, but Mary Jo manages the account.
The sign in front of the North Lake and Monches worship spaces are available for messages. It is especially useful for advertising unique events specific to our parish. Contact Chris.
Our calendar is managed by Mary Jo in the Parish Office; she is the contact person for putting items in the calendar and changing dates. Putting events on the calendar is an important way to make sure other people know about them. It also helps to avoid scheduling conflicts and can improve the way groups within the parish coordinate their ministries to improve effectiveness. The calendar is also utilized by St. Charles staff.